01 / Home

I build fast, conversion-focused landing pages for small businesses.

Freelance web developer with a digital marketing background. I build sites that get small businesses found and contacted.

  • Landing pages
  • Small business sites
  • Semantic HTML
  • On-page SEO
  • Mobile-first
  • Fast load times

02 / Process

How I work.

  1. 01

    Discovery

    We talk through your business, your customers and what you want the site to do.

  2. 02

    Design & build

    I build it mobile-first with clean code and optimised images. You see progress as we go.

  3. 03

    Launch

    Domain, hosting, sitemap and Search Console are set up so Google can find you.

  4. 04

    Support

    I stay on for updates and fixes so the site keeps working for you.

03 / Work

Selected work.

Weck & Danner Optometrists website homepage on desktop

Weck & Danner Optometrists

Weck & Danner Optometrists have cared for Vredenburg's eyes since 1967, but their old website was cluttered and hard to use. I replaced it with a clean, focused landing page that makes it simple to find their services and request an appointment, built mobile-first with full on-page SEO.

  • UX redesign
  • Mobile-first
  • Meta & social tags
  • Favicon
  • Sitemap & robots.txt
  • Structured data
  • Semantic HTML & SEO
  • Fast load times
Superior Plant Hire website homepage on desktop

Superior Plant Hire

Superior Plant Hire had over a decade serving St. Helena Bay with no website to show for it. I built theirs from scratch around a wide service catalogue, regrouped into clear categories, with every image and video optimised and structured data so Google shows their real hours and location.

  • Sitemap & robots.txt
  • Search Console
  • Structured data
  • Semantic HTML & SEO
  • Mobile-first
  • Fast load times
  • Image & video optimisation
  • Ongoing maintenance
AMR Tool Hire website homepage on desktop

AMR Tool Hire

AMR Tool Hire had no website when I approached them, running purely on word of mouth. I built their site from scratch: clean semantic markup, compressed images and on-page SEO, so people could find them online for the first time. I still maintain it today.

  • Sitemap & robots.txt
  • Search Console
  • Structured data
  • Semantic HTML & SEO
  • Mobile-first
  • Fast load times
  • Image optimisation
  • Ongoing maintenance

04 / About

Where marketing meets code.

Roché le Roux

I'm a second year BCom student at Regent Business School, majoring in digital marketing and digital entrepreneurship & innovation, and I'm working through Colt Steele's full web development bootcamp on the side.

That combination is the whole pitch: I understand what gets a small business to say yes to a website, and I can build it myself. Weck & Danner, Superior Plant Hire and AMR Tool Hire are the proof. Two had no online presence until I approached them, one had a site that was holding them back, and all three were built from scratch, not as class assignments.

  • HTML5
  • CSS3
  • JavaScript
  • Bootstrap
  • GitHub

05 / Contact

Let's work together.